How We Do It
Around here, IP stands for ‘intellectual partner’
Merging the machine technology that enables us to gather and analyze thousands of relevant consumer conversations – with the human intellect that isolates and understands the larger and more impactful behaviors – is the approach that gives the people of 113 Industries the power to reveal clear growth opportunities.
All of our data is organic – consumers volunteer the information on forums, blogs, web sites, and social media – anywhere public and online. Then, through pattern extraction and a Split-Sample methodology (blind analyses run on split samples of the data), we verify the accuracy and impact of consumer behaviors in the market.
But when it comes down to it, no one gets humans like humans. That’s why we leverage a hand-picked group of strategists with unique backgrounds (everything from material science engineer to psychologist to journalist) to discover the real human story in the data.