One question we’re often asked at 113 Industries is whether or not people are even having online conversations about a company’s product or category. The short answer is yes! While there are a few obscure categories that may not see the same volume of conversations as broader topics, they’re still seeing tens of thousands of people talking about them online.
Think about it like this: A focus group or survey might reach around 100 – 500 people, whereas the 113 Industries methodology reaches 100,000 or more people. Even 10% of that number is a far bigger sample size than you could reach through traditional market research methodologies. Even small sample sizes of online conversations will contain multiple times the data you’d collect in a focus group or survey.