Insights in Action.
Download the case studies below to see how organizations across industries are leveraging our services to learn what consumers are really thinking and applying that knowledge to their products, processes, and communications.
IBM Spotlights 113 Industries for Innovative Use of Watson
A new case study on the IBM website explores how 113 is using the company’s groundbreaking Watson technology to process millions of online conversations. As stated in the case study: “By using IBM Watson technology, 113 Industries has helped its customers significantly expand the scope and improve the efficiency of their consumer research.”
View the full 113 CASE STUDY FROM IBM
Crunching Consumer Data to Create a $100-Million Product
A fundamental problem in the world of consumer packaged goods (CPG) is that companies spend millions of dollars innovating and launching new products only to find that 92% of the time products fail to reach $50 million in revenue. One chocolate manufacturer sought a better path toward innovation.
Read our CPG INNOVATION CASE STUDY
Shifting Perceptions of Tuna Among Protein Eaters
For a brand looking to expand its reach and connect with new customers, understanding existing attitudes and everyday behaviors of specific segments is critical. By tapping into consumer insights, one CPG company transformed a sandwich staple and casserole ingredient into a “hero protein”.
Check out our POSITIONING CASE STUDY
Diagnosing How Consumers Define Quality Healthcare
With healthcare costs expected to rise by 6% in 2020, it’s more paramount than ever for hospitals to provide quality experiences for patients. But what does a quality experience entail? By examining consumer perceptions, one medical center found there’s more to quality care than a single definition.
Download our HEALTHCARE CASE STUDY
Picking Up New Ways to Connect with Transit Riders
With the ride-sharing market expected to reach over $220 billion by 2025, mass transportation faces increasing competition for riders. With this key challenge in mind, one public transit system decided to take a new approach to drive its marketing and branding efforts moving forward.
Get our TRANSPORTATION CASE STUDY