Case Studies
Insights in Action.
Organizations across industries are leveraging our services to learn what consumers are really thinking and applying that knowledge to their products, processes, and communications.
Take a look at some of the projects we’ve completed for clients:
OBJECTIVE
Coca-Cola® has been a 113 Industry partner since 2015. We have helped them understand:
- Consumer adoption and consumer rejection of sugar and sweetness
- What constitutes diet drinks
- What sensory engagements consumers look for in the words “refreshing” or “premium”
RESULTS
Our work contributed to the brand’s modification of their Coke Zero recipe in 2017, leading to the product’s stellar success.
OBJECTIVE
The Hershey Company engaged 113 Industries to delve into consumers’ perception of their Hershey’s Chocolate bar to determine why the bar’s sales were in decline. We found that consumers were looking for indulgent, multi-texture experiences, and were dipping pretzels in chocolate as a go-to dessert.RESULTS
As a result of our work, Hershey launched Cookie Layer Crunch™ and generated $100M in first year sales. Read more here.
OBJECTIVE
StarKist® engaged 113 Industries to understand why they were experiencing lackluster sales in their tuna pouch category, and why the pouches weren’t connecting well with their consumers. We found that the company was missing an important aspect of product positioning, in that they needed to communicate to consumers that tuna is a super protein (or hero protein). We also determined that the brand was not promoting the pouches as a convenient on-the-go meal option.RESULTS
As a result of our findings and the implementation of our recommendations, the tuna pouch category saw a 138% increase in sales. Read more here.
OBJECTIVE
Ocean Spray® engaged 113 Industries to find new applications for their refreshing cranberry juice. We discovered that consumers were pouring cranberry juice into wine glasses and enjoying the juice as a relaxing, non-alcoholic drink in the evenings. This was an opportunity for the brand to cater to their consumers’ desire for fun, non-alcoholic beverage options.RESULTS
Our work led to the launch of their premium Mocktails and Pact water brands.
OBJECTIVE
The J.M. Smucker Company engaged 113 Industries to uncover compensating behaviors of consumers using peanut butter. They had not innovated the Jif® peanut butter jar for over 50 years; and upon analyzing the data, we found two major issues consumers hated about getting the product from the jar:
1. Getting peanut butter knuckles
2. Cleaning up from the mess, especially in the mornings
RESULTS
As a result of our findings, Smucker foods developed Jif® Simply Squeeze packaging, which became an instant success with consumers.
OBJECTIVE
The Claritin® project was part of a huge initiative for the brand to understand consumers and their needs in the allergy space. We found that:
- Consumers are often unsure about whether they have allergies or a cold.
- Many indoor environments also cause allergies.
- How people feel, and the severity of their symptoms, change based on their environment.
- Recommended doses may not be 10)% effective, causing consumers to blame the medication for not working.
RESULTS
To help target and solve these issues, the brand needed to develop programs to increase awareness and help in diagnostics, and to deliver solutions that are tailored to the consumer’s environment and severity of symptoms. Many great ideas were discussed and generated during the workshop, and the sponsor loved our work.
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