113 Industries has analyzed everything tuna to Toyota Camry, juice to joint replacement. We’ve analyzed so many categories that you would never think consumers would be talking about online—but they are! The reason there is a transition of consumption and consumption behavior of either adopting or rejecting a product is because the consumer finds a better project to do the job they need it to do. That’s called firing an old product or service and hiring a new one.

So, if you ask us which industries we operate in, it’s simple. We operate in any industry where a customer needs to fire an existing product and hire a new one.