Design Thinking Product Innovation

The Design Thinking Product Innovation creates comprehensive and actionable products, offerings and strategies that are based on consumer’s unarticulated Needs.

113 Industries Design Thinking Product Innovation takes our clients through carefully crafted research, the best Design Thinking tools and expert facilitation.


Below is a standard journey through our process.

Step 1: User Research

Based on both 113 Industries Consumer Behavior Modeling findings and a company’s previous internal research findings, a complete user profile is developed, including users’ motivations and unarticulated needs. The user profile and the unarticulated needs are the basis for the following Design Thinking exercises.

Step 2: Ideation Session

This multi-hour session is not your standard brainstorming session. Teams are set up to ideate in specific dimensions. These dimensions can include: products, ingredients, packaging, processes, marketing, communications, etc. The goal is to pursue different dimensions of the problems in order to create holistic solutions.

Step 3: Concept Building

The results of the ideation sessions are grouped into clusters that create comprehensive strategies around a new initiative in order to solve the user’s unarticulated needs. The purpose is to develop a strategic system of deployment instead of a tactical one.

Step 4: Value Sorting

Affinity maps are then scored based on four components of value. These include feasibility, viability, usability and protectability. The scoring segregates the strategies into a go or no-go decision.

Step 5: Blue Ocean Strategy Canvas

This canvas creates a graphic depiction of a company’s relative performance across its industry’s factors of competition. The canvas will make sure the strategies create uncontested market space, create and capture new demand and break the value-cost trade-off.

Step 6: Concept Maps

Concept maps are in a presentation format that illustrates the main points of a new idea. These include the project name, tag line, users, features, benefits and a sketch of the idea. The concept poster works well as an internal communication tool for further develop with all team members.

Step 7: Action Plan

In order to make sure the final strategies, which have proven to be valuable and needed, can be acted upon, 113 Industries works with our clients to develop an action plan. Elements of an action plan include leadership, budget, project timescale and approvals.