The Journal

Can Rapid Commercial Prototyping Rekindle Your Love For Product Innovation?

Roses are for innovators! Do you no longer love your product line like you did in the early days? Do the markets take a blind eye to your offerings? Are sales stagnant? Perhaps there is a total lack of buzz for your product offerings? In another lifetime, it seems, I anonymously penned articles for a dating website. At the time, I knew next to nothing about dating. I had, however, a notional sense, that perhaps those that struggled at dating did so because they totally lacked the perspective of…

How Product Innovation Is Being Innovated

Matthew J. De Reno Innovation can be described as the process of translating an idea or invention into a good or service that creates value for which customers will pay. The process of innovation is complex, expensive, and there is great risk involved for organizations. This risk is especially greatest for those attempting to introduce new products where markets have yet to be defined. (more…)