The Journal

Rise of the Machines — or Not?

Artificial intelligence, aka AI, has fascinated ─ and frightened ─ us since the Industrial Revolution in the late 1800s. Pop culture, technology and literature all provide us with vivid images: The Terminator movies, The Matrix Trilogy and George Orwell’s famous novel 1984 More recently, Hollywood is again picking up on our collective concern with action-packed films like The Avengers: Age of Ultron, and psychological thrillers like Ex Machina. In the real world, early, imperfect versions…

What Is SDDI?

Razi Imam Social Design Driven Innovation is a process by which we discover insights in the form of language, behaviors and needs of consumers. Using social conversations and our sociological understanding of the marketplace and consumers, we are able to derive insights from social media beyond sentiment analysis or customer support patterns (brand’s original approach to social intelligence). We are then able to use the organic conversations consumers are having to tell us more about consumer…

Natural Language Processing: What’s in the Secret Sauce

We’ve all seen the numbers in one form or another: 90% of the world’s data was created in the last two years; 30 billion pieces of content are shared on Facebook daily; an estimated 8 zettabytes of data will be generated in 2015. Great! With so much information available, times have never been better for making informed, data-driven decisions, right? Not if you don’t have the right tools to make sense of it all. Enter natural language processing. It has been around since the 1950’s, but…