The Journal

I Want It That Way

By: Rachel Wozniak Brands like Spotify, Nike, Brooks Brothers and Chipotle have one essential thing in common – they are made-to-order. In a generation where technology can decipher users’ exact personalities, likes, dislikes and habits, consumers are no longer satisfied with “one-size fits all” products. The obsession with hyper-personalization has grown rapidly from its origins, entering a space where customization is no longer a perk, but a requirement. Before true customization, companies…

How Social and Digital Media Have Changed The Music Industry

The Life and Death Of The Record The music industry will always have barriers and obstacles for artists to overcome. In the days of the gramophone the obstacle was the “Big Six.” For nearly 60 years, six major record labels dominated the industry, and while the system was profitable for these conglomerates, revenue distribution for artists was rather disproportionate. To overcome the scratch in the vinyl, artists took advantage of the revenue and exposure that they received from live shows.…

Tales of the Unarticulated Need

It’s easy to solve a problem consumers are overtly talking about. If they say they want a soda with less sugar, companies will rush to create sugar-free options. When they say they need detergent packaging with easy-to-carry handles, you’ll see handles on every detergent bottle out there. But what happens in the moments the consumer isn’t actively talking about? The Unarticulated Need is a concept around understanding what consumers need, but don’t know they need. It is derived from behaviors…

What is Open Innovation?

What comes to your mind when you think of the word “innovation?” For some, it might be innovative products like drones, Go-Pro cameras or the latest iPhone features. For others, we might imagine the environments in which innovation happens. We might think of Bell Labs, Xerox PARC, Intel or one of many other places where teams of brilliant minds and engineers have created some of our most recognizable products like photocopiers, ethernet networks, the computer chip or the mouse. Even today, many…