The Journal

Snacks: Predicting the Future of Snacking

“Leave the gun. Take the cannoli.” Possibly the greatest line from The Godfather encompasses a common agreed upon notion with consumers: food is king. With food being a driving source of profit for many Fortune 500 companies, how does one tackle the growing demand for satisfaction among consumers? The simple answer: know what they want before they want it. Maybe not so simple, but its what we tell our customers. In order to be first to market you need to give the consumers something they didn’t…

Can we breathe easier now that sentiment analysis is “nailed”?

This is the first in a three part series examining sentiment analysis. Sentiment analysis - the use of computational linguistics to determine and categorize attitude - allows us to sort through mounds of customer responses and understand trends in consumer attitude on the large scale. Quick, accurate methods of analysis are vital for creating responsive improvements to products and better customer relationships. According to an article in GigaOM, Andrew Ng, the founder of Coursera, has been working…