4moms?

Is that you?

Our team across the river here at 113 Industries has been looking at consumer-centric trends surrounding baby products and just unearthed some fascinating insights on the industry! In just one scaled-down sample of our usual data set, we identified the hierarchy of needs when purchasing diaper bags to understand what drives moms to adopt. We think there are some really big opportunities in this space, both in the what of the consumer behavior and the why, but we’ll leave it up to you to decide if you agree.

113 4Moms Insights