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Social Design-Driven Innovation ™

Social Design-Driven Innovation is built upon the concepts from Robert Verganti, author of Design-Driven Innovation book; the concept that radical innovation comes when a company figures out the unarticulated needs of their customers. These needs are not generally stumbled upon in focus groups

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Design Thinking Product Innovation

The Design Thinking Product Innovation creates comprehensive and actionable products, offerings and strategies that are based on consumer's unarticulated Needs. The Product Innovation takes our clients through carefully crafted research, the best Design Thinking tools and expert facilitation.

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Social Design-Driven Innovation Pi ™

“Pi” is based on 113’s proprietary technology platform that uses IBM’s Watson cognitive computing capabilities and natural language APIs to analyze large volumes of consumer data, extract patterns and discover key insights that lead to new, highly adoptable products and services.

Latest From the Blog

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Maxxed Out

Maxxed Out By Rachel Wozniak In a world of online shopping, drones and on-demand delivery – when was the last time you visited a shopping mall? If you answered with something like “I couldn’t tell you” or “those still exist?” then you’re following the shopping trend that is hitting retailers…

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Say Goodbye to “Buy One, Get One” and Hello to “Buy One, Get Experience”

Say Goodbye to “Buy One, Get One” and Hello to “Buy One, Get Experience” by Kim Ryan A few years ago, I was watching Shark Tank (one of my favorite business-nerd guilty pleasure TV shows) and an unusual contestant came on the show. Unlike the other traditional hopeful entrepreneurs pushing high-tech…

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Joining Forces: How Driverless Cars are Bringing Ride-Hailing Services & Auto Manufacturers Together

Joining Forces: How Driverless Cars are Bringing Ride-Hailing Services & Auto Manufacturers Together by Pengkai Xia   When I heard that Audi was testing an autonomous RS7 on the iconic Hockenheim motor racing circuit [1], I found myself somewhat disappointed. As a car enthusiast, driving a…