Cognitive Data-Driven Insights ™

Cognitive Data-Driven Insights is built upon the concepts from Robert Verganti, author of Design-Driven Innovation book; the concept that radical innovation comes when a company figures out the unarticulated needs of their customers. These needs are not generally stumbled upon in focus groups


Design Thinking Product Innovation

The Design Thinking Product Innovation creates comprehensive and actionable products, offerings and strategies that are based on consumer's unarticulated Needs. The Product Innovation takes our clients through carefully crafted research, the best Design Thinking tools and expert facilitation.


Cognitive Data-Driven Insights Pi ™

“Pi” is based on 113’s proprietary technology platform that uses IBM’s Watson cognitive computing capabilities and natural language APIs to analyze large volumes of consumer data, extract patterns and discover key insights that lead to new, highly adoptable products and services.

Latest From the Blog


Everything in Moderation  —  Even Your Cell Phone

Is there anything more frustrating than having a conversation with someone only to realize he’s been staring at his phone the entire time you’ve been speaking? How can you convince him that it’s clearly Thin Mints that take the cake (or should I say cookie?) in the great Girl Scout Cookie debate…

Smart phone takeing pictrues on the plane

Spending more on travel? Social media might be the cause

By: Luke Revitsky Spending more on travel? Social media might be the cause At this point being a millennial in today’s society means that traveling and experiencing new cultures and cities is ingrained in our DNA. If you haven’t been to at least three different countries or been to New York City,…


How can diversity have a positive impact on your company?

By: Nick Brenner People tend to surround themselves with people who they feel are similar to them. We are comfortable with people who have similar views, backgrounds, interests, and anything else that make us who we are. The problem with this is that it does not push us to see things from a different…