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Social Design-Driven Innovation ™

Social Design-Driven Innovation is built upon the concepts from Robert Verganti, author of Design-Driven Innovation book; the concept that radical innovation comes when a company figures out the unarticulated needs of their customers. These needs are not generally stumbled upon in focus groups

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Design Thinking Product Innovation

The Design Thinking Product Innovation creates comprehensive and actionable products, offerings and strategies that are based on consumer's unarticulated Needs. The Product Innovation takes our clients through carefully crafted research, the best Design Thinking tools and expert facilitation.

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Social Design-Driven Innovation Pi ™

“Pi” is based on 113’s proprietary technology platform that uses IBM’s Watson cognitive computing capabilities and natural language APIs to analyze large volumes of consumer data, extract patterns and discover key insights that lead to new, highly adoptable products and services.

Latest From the Blog

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Joining Forces: How Driverless Cars are Bringing Ride-Hailing Services & Auto Manufacturers Together

Joining Forces: How Driverless Cars are Bringing Ride-Hailing Services & Auto Manufacturers Together by Pengkai Xia   When I heard that Audi was testing an autonomous RS7 on the iconic Hockenheim motor racing circuit [1], I found myself somewhat disappointed. As a car enthusiast, driving a…

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The Vicious Cycle: How Do I Get Experience When I Need Experience to Get Experience?

The Vicious Cycle: How Do I Get Experience When I Need Experience to Get Experience?   by Rebekah Mathes   “How do I get experience when I need experience to get experience?” http://sourcefed.com/27-of-college-grads-have-major-related-jobs/   I’d be willing to bet that nearly every…

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Never Shopped for a Watch but Have a Watch Ad in the Corner?

Never Shopped for a Watch but Have a Watch Ad in the Corner? There's a Reason It's There. By Anupam Singh Link to HBR Article:  Targeted Ads Don’t Just Make You More Likely to Buy — They Can Change How You Think About Yourself It is well known that in this age of technology we, the consumers, are…