Social Design-Driven Innovation ™

Social Design-Driven Innovation is built upon the concepts from Robert Verganti, author of Design-Driven Innovation book; the concept that radical innovation comes when a company figures out the unarticulated needs of their customers. These needs are not generally stumbled upon in focus groups


Design Thinking Product Innovation

The Design Thinking Product Innovation creates comprehensive and actionable products, offerings and strategies that are based on consumer's unarticulated Needs. The Product Innovation takes our clients through carefully crafted research, the best Design Thinking tools and expert facilitation.


Social Design-Driven Innovation Pi ™

“Pi” is based on 113’s proprietary technology platform that uses IBM’s Watson cognitive computing capabilities and natural language APIs to analyze large volumes of consumer data, extract patterns and discover key insights that lead to new, highly adoptable products and services.

Latest From the Blog


The Computer that Beat Jeopardy Might Just Help you Win Fantasy Football USA Today

NEW YORK — Can the computer that won at Jeopardy help you become a fantasy football champion? Can it make an Olympic athlete reach greater heights? Might it improve your own golf swing? And with the swirl of controversy surrounding concussions in the NFL, can it help us get a better understanding…


Pittsburgh Penguins Recruit IBM Watson and 113 Industries to Enhance Fan Experience

113 Industries’ “Pi” service powered by IBM Watson to deliver highly customized offerings for fans PITTSBURGH, PA - 21 Oct 2015: 113 Industries, a scientific research and innovation company, today announced that the Pittsburgh Penguins are using the company’s “Pi” service, powered by IBM…


Triple Play: IBM Watson Scores Three All-Star Partnerships to Change the Game for Athletes, Fans

Ecosystem Partners Transform Player Safety, Training and the Fan Experience with Cognitive Computing ARMONK, NY - 21 Oct 2015: IBM (NYSE: IBM) today announced partnerships with Triax Technologies, Spare5 and 113 Industries to develop cognitive applications powered by Watson that will bolster concussion…