Consumer Behavior Modeling

Consumer Behavior Modeling is built upon the concepts from Robert Verganti, author of Design-Driven Innovation book; the concept that radical innovation comes when a company figures out the unarticulated needs of their customers. These needs are not generally stumbled upon in focus groups

Design Thinking Product Innovation

The Design Thinking Product Innovation creates comprehensive and actionable products, offerings and strategies that are based on consumer's unarticulated Needs. The Product Innovation takes our clients through carefully crafted research, the best Design Thinking tools and expert facilitation.

Consumer Behavior Modeling Pi ™

“Pi” is based on 113’s proprietary technology platform that uses IBM’s Watson cognitive computing capabilities and natural language APIs to analyze large volumes of consumer data, extract patterns and discover key insights that lead to new, highly adoptable products and services.

Latest From the Blog

Feeling Fancy on Friday

By: Nick Brenner Man Crush Monday, Transformation Tuesday, Woman Crush Wednesday, Throwback Thursday, and now thanks to 113 Industries there is Fancy Friday. Okay, the last one you may not have heard of yet, but you should educate yourself on this great new trend that is sweeping the nation. This might…

The Effects Music Can Have On Your Work

By: Nick Brenner Rah rah ah-ah-ah! Roma Roma-ma. Are these random sounds to you? Well, they’re the beginning of “Bad Romance” by Lady Gaga, and the start of a new workday to me. Once I settle in to work with my cold brew and yogurt, I plug my headphones in, put my favorite Spotify playlist on,…

Take Your Dog to Work (Every)Day

By: Rebekah Mathes In honor of the recent Take Your Dog to Work Day, I am doing everyone a favor by sharing why more and more companies are allowing their employees to have their best friends by their sides (or, desks, to be more specific). Studies have found that sharing their office space with their…